I have known Todd Ordal for over 28 years. We have worked together as peers and now Todd consults with me regarding my six home health care (non-Medicare) related businesses in southeast Florida.

Todd’s advice and guidance has been very valuable. Todd provides counsel but he is also a sounding board for issues, problems and opportunities facing my organizations. Frequently Todd asks questions which cause me to rethink and action or position.

Todd has met with all our senior staff. Based on his feedback we have undertaken a general reorganization of our companies. This recent restructuring has made our chain of command clearer to everyone involved. It has caused us to redefine some roles and allowed us to be more responsive to new opportunities.

A key area which I share with Todd is succession planning. Although there will be no “succession” for many years, I feel that with Todd’s assistance our company is in a good position for whatever happens. Todd helps me to see things the way that someone looking at my organization from the outside would see them.

Todd questions me with a goal of keeping me focused on my objectives. A frequent question is, “What is your desired outcome and is that consistent with your objectives?” Perhaps the best value Todd provides is sounding board for plans I’m considering and problems I’m facing. Todd is slow to offer his opinion but quick to question any assumption.

I think Todd Ordal could be an asset to almost any senior manager in any organization.

Sincerely,

Todd asks a lot of great questions to help me come up with solutions to move my business ahead. I have had great results in my business because we are now focused on the right things. I would recommend any CEO or business owner who feels isolated in crafting the direction of their company to talk to Todd.

I want to express my appreciation to you both personally and on behalf of the owners of Enginuity. You were instrumental in helping us through a difficult transition. Thank you for your time, talent and genuine interest in Enginuity. Thank you for providing advice and wise counsel to me personally. You have unique talent and experience that make you very valuable as an advisor. Enginuity was fortunate to have you on our team for the last couple of years prior to our acquisition.

I received great value from our interaction.

…you are a great coach and advisor. This was the best strategy session that we have ever done.

Good coaches come and go, and so do bad coaches. There are probably more mediocre coaches now than ever before. I believe Todd to be among the best.

I have personally used Todd as a coach, and the result was a series of tough but important decisions over time. However, Todd is not for the faint of heart.

He holds you accountable, will not continue with the assignment if you are not taking the relationship seriously, will be very direct and candid if he feels you are rationalizing or making excuses for your actions or lack thereof, and yet, in spite of his style, his coaching sessions are enjoyable, interesting, engaging, and full of humor. Todd begins with the strategic and conceptual, but will push you very hard to work toward tangible results.

I have personally, and recently, recommended two more individuals in my company for coaching with Todd. I have seen other executives use other coaches, which can be good for situational reasons, but my first recommendation for any executive would be Todd. Best of luck to you.

I was pleased to work with Todd Ordal for 20 years. He brings order to chaos.

Todd worked through a difficult time with great results. He accurately assessed the situation and charted the correct course.

Todd has a unique ability to see the core of every issue. His guidance and advice helped me see each situation in a larger context instead of analyzing smaller details. He is very direct and honest and offers constructive criticism in a way that inspires you to work on yourself. I have truly enjoyed working with Todd and have grown as a manager and a leader under his coaching.

I needed to prepare for the next level of executive leadership. Years of schooling, on-the-job training, and managing management are not enough to succeed in business. Even though I have experimented, taken risks, and have generally been a nice guy, it is still is not good enough. Sometimes it takes an outside third party executive management expert guru to help you see things without filters and including how my colleagues view me as well. Todd is that and more. He was an excellent coach, and comfortable asking you tough questions that make you think outside the box and sharing from his years of executive experiences. He took the time to explain business management theory and cutting edge leadership. He was available when you needed his advice, and is a real gentleman as well. I highly recommend Todd.

Please call 303-527-0417 or email Applied Strategy for more information.