Articles—Issue 9, April 2006 Back to Article Index Alignment ... Not Just for Automobiles and Chiropractors They say a picture is worth a thousand words. I'm not sure about that, but it sure makes communication quicker... Let's define alignment as an understanding of and buy-in to the direction of the organization. This only happens when strategy is identified, clearly articulated, communicated frequently and rewarded. If you have been in an organization like "C", you know the frustration of no progress. If you are in organization "B", you are in better shape than most. If you are in organization "A", I hope that you are publicly traded and have lots of stock options. Oh, by the way... your arrow has to be pointed in the right direction.     A very bright guy with a Ph.D. described this concept to me in terms of vector math. I'll stick to pictures... (c)2006 by Tood Ordal. You are welcome to share this informational article with others. Todd Ordal is a business consultant helping executives struggling with execution. Prior to founding the consulting firm Applied Strategy LLC, Todd spent over 25 years in management and executive roles such as President and CEO. You can contact Todd at todd@appliedstrategy.info