About Us

Todd Ordal enjoyed 20 years at Kinko’s where as Division President he had accountability for $500,000,000 in revenue, 300 stores and 7,000 people. He opened over 100 locations and added critical management strategies and practices to manage this large growth. Todd joined Kinko’s in its early stages and helped lead the company to its eventual $2 billion position and—as a board member—participated in its eventual sale.

Todd has also been a successful CEO in two different industries: sporting goods (where he turned a negative growth/7 figure loss to a 30% growth/7 figure positive bottom-line within 2 years) and learning disabilities testing and remediation (start up to $3.5M run rate in 18 months). Todd has also served on numerous boards of directors, both non-profit and for-profit.

After 25 years in leadership positions, Todd founded Applied Strategy in 2004 to help other executives be successful because he knows from his experience that it is lonely at the top.

Todd has a BA in Psychology, a Masters of Business Administration and is a graduate of the College of Executive Coaching.

When you hire a consultant or executive coach, you should expect him to bring some common techniques and principles. However, each business is unique and requires that you consider the company’s environment, leadership, market conditions, etc. This is most effectively done by someone with significant business experience.

Because Todd is a “process” consultant and executive coach rather than a “content” consultant (i.e. he does not “tell people what to do”), he is able to help executives in all types of businesses. Todd has consulted with executives in a variety of industries, including:

• Consumer products
• Financial services
• Technology services
• Homebuilding
• Oil and Gas
• Banking
• Publishing
• Business services
• Software

Read testimonials from executives who have benefitted from Todd Ordal's executive experience.

Questions? Call 303-527-0417 or email Applied Strategy.